Because the gift box is a function of the packaging way of the social needs of the extension. So it not only has the role of packaging and to a certain extent highlighted part of the role, gift box exquisite degree is proportional to the increase in the value of goods, to a certain extent weakened the use of goods. The protection of goods is similar to the general packaging, in order to highlight the value will use more expensive and beautiful lining to protect goods, such as silk. In the circulation link does not have the general packaging so convenient, the gift value is relatively high, in the circulation cost must be high, such as collision-free, non-deformation and so on. There is no doubt that there is an ultra-high influence in beautifying goods to attract customers.