Seeking Different Psychology
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Author : Peter Zhang
Update time : 2020-03-14 11:14:54
The consumer groups that hold the mentality of seeking different psychology are mainly young people under the age of 35. This kind of consumer groups think that the style of goods and packaging is extremely important, pay attention to novel, unique, personality, that is, the requirements of packaging modeling, color, graphics and other aspects of more fashionable, more avant-garde, and the use of goods and prices are not very concerned. In this consumer group, underage children occupy a considerable proportion, for them sometimes the packaging of products is more important than the product itself. In view of this group of consumer groups can not be ignored, its packaging design should highlight the characteristics of "novelty ", in order to meet their psychological needs to seek differences.